Wind Energy and renewable energy blog

Siemens Wins Wind Energy Advertising Row

Wind turbine manufacturer Siemens has won a dispute over the description of its green energy business as “drastically” reducing CO2 emissions.

Siemens marketing campaign posed the question “How can you power a planet hungry for electricity without damaging it?“. The Siemens answer was “efficient energy supply…our innovations efficiently generate and distribute the power we need while at the same time drastically reducing CO2 emissions“. A complaint was lodged by an unknown wind energy sceptic who objected to the use of the word “drastically” when talking about wind energy projects and CO2 reduction helping in the fight against climate change.