According to electricity supply giant npower, a London Council is illegally using a brand name for their electric and hybrid car recharging posts.
“npower juice” is the brand name given to the “renewable electricity” purchased by npower customers. The brand was formed in 2001 with Greenpeace supporting the PR campaign. The reason for the quotes is that you cannot guarantee that the electricity being supplied to your home comes from a renewable energy source as electricity from all sources – coal fire power stations and wind farms go into the same grid distribution network.
Despite attempts to resolve the conflict, Westminster cabinet member for environment and transport Danny Chalkley claimed “Npower’s actions fly in the face of popular opinion and show they are out of step with the public mood…we will be taking this up with the Minister, the Mayor of London and MP’s…”
npower criticised Westminster Council for not carrying out any trade mark checks. “Juice” posts would be confined to the borough of Westminster – however npower consider them to be a threat to the power of its brand rather than adding further to the green credentials of the “juice” name.
