One company has realised that because wind turbines are prominent and visible there is a potentially huge market selling advertising space on the structures. When I first looked at WePOWER’s web-site I was horrified – how dare they contaminate the pureness of renewable energy with corporate slogans. Having given the idea some further thought however, advertising is not such a bad idea – in the right place.
WePOWER claims that “if the estimated 500,000 billboards that are currently found along US highways were to adopt… Windvertising… these billboards, at an average wind speed of 10 miles per hour, would generate roughly 16.8 billion kWh of electricity. At this level they could power approximately 1.5 million homes and would reduce about 5.3 million tons of CO2 from being emitted into the air per year.”
It will be interesting to see if the practical results are in line with the predicted power curve output advertised on the WEpower web-site (and any wind turbine that claims to be silent and generate electricity is suspicious to me). However even if this is not true and they just power the bill-boards on the highway, it will be a bonus. If advertising is restricted to turbines on highways and/or in urban areas – then it seems a good multi-task. However please keep our clean, simple looking angels in the countryside pure and this will give the anti-wind campaigners one less element to focus on.